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  • Writer's pictureMichelle Lopez

Shifting Your Small Business to Brick and Mortar: A Step-by-Step Guide

Learn How to Grow Your Business

The transition from an online or home-based business to a brick-and-mortar location can be an exciting and rewarding step for small business owners. However, it can also be a complex process that requires careful planning and preparation. This article will provide a step-by-step guide to help you shift your small business to a physical location and take advantage of the many benefits that come with it. Below we will look at what to prepare for if you are looking to move to the Brick and Mortar business model. We will also detail some different ways to prepare to scale your business and the benefits. First, let's look at how to transition your business to brick and mortar.


Step 1: Conduct a Market Analysis

Before you start looking for a physical location, it’s important to understand your target market and the area in which you want to establish your business. Research the demographics, competition, and consumer behavior of your target market to ensure you select a location that meets their needs and preferences.


Step 2: Determine Your Space Requirements

Consider the type of business you have and the products or services you offer to determine the type and size of the space you will need. Consider the layout and how your business will function in the physical location. You’ll also want to consider factors such as parking, visibility, and accessibility.


Step 3: Search for a Location

Once you have determined your space requirements, start searching for a location that meets your needs. Consider factors such as rent, lease terms, and location-related costs, such as utilities and maintenance. Look for a location that will provide a strong return on investment.


Step 4: Prepare a Business Plan

A well-prepared business plan is essential for the success of your brick-and-mortar location. It should include a detailed analysis of your market, competition, and industry, as well as your marketing and sales strategies, operating expenses, and financial projections.


Step 5: Secure Funding

Opening a physical location often requires a significant investment. Consider your options for financing, such as a small business loan, a line of credit, or private investment. Be sure to have a solid plan in place for repaying any loans or investors.


Step 6: Set Up Your Physical Location

Once you have secured funding and secured a location, it’s time to set up your physical location. This may involve renovating or remodeling the space to meet your specific needs, setting up the infrastructure (such as utilities and internet), and stocking your store with the necessary inventory.


Step 7: Launch Your Business

Finally, it’s time to launch your business. This may involve holding a grand opening event, advertising, and reaching out to your target market to let them know about your new location.


Benefits of a Brick-and-Mortar Location

A brick-and-mortar location can provide many benefits for small businesses, including:

  1. Increased visibility: A physical location makes it easier for customers to find your business and can help to increase brand recognition and exposure.

  2. Better customer experience: A physical location can provide a more engaging and interactive experience for customers, compared to an online store.

  3. Increased sales: With a physical location, customers can touch, feel, and try your products before making a purchase, which can increase sales and customer loyalty.

  4. Improved credibility: A physical location can provide increased credibility and legitimacy for your business, helping to build trust with customers.

Scaling your business refers to the process of growing and expanding your operations to reach a larger market and increase profitability. This can involve increasing your product offerings, expanding into new geographic locations, hiring more employees, and improving your systems and processes to accommodate growth. Scaling your business requires careful planning, a clear understanding of your target market, and a focus on efficiency and scalability. It can also require significant investment in technology, marketing, and other resources. The goal of scaling is to increase the size and impact of your business while maintaining its identity, values, and mission. A successful scaling strategy can help you achieve long-term success and achieve your business goals.


To prepare your business for scaling up operations, consider the following steps:

  1. Hire a team: As your business grows, you’ll need to hire a team of employees to help manage day-to-day operations.

  2. Improve your systems and processes: Establish efficient systems and processes to streamline operations and ensure consistency as your business grows. This may include updating your inventory management, customer service, and financial tracking systems.

  3. Increase your marketing efforts: As your business grows, it’s important to continue to reach out to new customers and maintain strong relationships with existing ones. Consider investing in marketing efforts such as advertising, social media, and email marketing.

  4. Develop a scalable business model: Ensure your business model is scalable and can accommodate growth in both sales and operations. This may involve revising your pricing strategy, expanding your product offerings, or implementing new technology solutions.

  5. Stay focused on your mission and values: As your business grows, it’s important to stay true to your mission and values. This will help to maintain the culture and identity of your business, and keep you aligned with your long-term goals.

In conclusion, shifting your small business to a brick-and-mortar location can be a challenging but rewarding process. By following these steps, conducting a market analysis, determining your space requirements, securing funding, and preparing your business for growth, you can set your business up for success and take advantage of the many benefits of a physical location.


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